WHITE STAG is a film production company, focused on corporate, advertising, documentary and music videos based in Porto. The white stag, or white deer, is a kind of red deer with leucism, a condition that causes it's skin and hair to lose colour and has a considerable amount of myths, meanings and symbolism connected to it.
The company's founder, last name Branco (white, in portuguese), sees this project as a very personal one, so she already had a clear vision of the main logo lines. I worked around them, polishing and simplifying the shapes, making a minimal blazon that fit the company's soul.